Wellness industry

Transforming Senior Care Education: From Struggling Sales to 5-Figure Months

How Mariposa Training scaled their senior care courses from niche offerings to global bestsellers, achieving consistent five-figure monthly revenues.

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$10,000+

Generated

90 Days

Time Frame

90 Days to Success: Results That Speak Volumes

In just 90 days, we helped Mariposa Training transform their senior care courses into a global success story, consistently generating five-figure monthly revenues. Here’s a snapshot of the impressive outcomes:

549% Sales Boost

Shifting our overall strategy resulted in a sales increase of more than five times the original figure.

+182% Conversion Rate

Optimizing every step of the funnel nearly doubled our conversion rate.

Initial Situation

“We Have the Courses, But How Do We Scale?”

Keith, the visionary founder of Mariposa Training, approached us at the close of 2023 with a pressing concern. Despite having an extensive library of senior care courses, the team struggled to break into the broader market. Their offerings, though valuable, were not reaching the audience they deserved. The challenge was clear: how to turn a niche product into a global success story.

Our approach

Crafting a Funnel That Speaks to Seniors—and Sells

Understanding the unique needs of the senior care market was crucial. We began by narrowing the niche and identifying the courses with the highest potential.

Our strategy revolved around creating a brand identity that resonated deeply with the elderly, crafting messages that spoke to their specific needs and concerns.

Starting in mid-January 2024, we developed a streamlined sales funnel, focusing only on elements that directly influenced conversions. This approach ensured that every step of the journey was aligned with the end goal—driving sales.

The end result

Scaling Success: High Volume, High ROAS

Success isn’t just about growth; it’s about sustainable growth. We identified three core pillars: acquisition, funnel optimization, and customer retention. Over several months, we meticulously refined each area.

The result? A highly efficient sales engine that balanced increased volume with consistently high returns on ad spend. By focusing on creative content that engaged and captivated, targeting the right audiences, and continuously optimizing for cost efficiency, we set Mariposa Training on a path of exponential growth.

EXPERT COACH & COURSE MARKETING

Verified Success:
Ad Campaign Insights

Growth Session

Services

Do You Still Have Questions in Mind?

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How can I promote my course online?

Promoting your online course has never been easier with the right strategies. Whether through paid ads or organic social media, the key lies in showcasing the hidden value of your course. It's not just about exposure; it's about crafting a compelling message, using branded visuals, and structuring your marketing effectively. This holistic approach ensures your course reaches and resonates with your target audience.

How are you different from other online education marketing agencies?

You might think our approach isn't new—funnels, ads, copies, and design have been around since the internet's inception. However, we believe in crafting a successful project from top to bottom, ensuring every detail aligns with the overall vision. Unlike many creators who mix strategies from various self-claimed experts, our approach is holistic and proven. With years of experience working with hundreds of creators, we've developed specialized frameworks for course creators and coaches, all with one goal in mind: conversion.

How do online courses attract students?

Successful creators share a common trait: they provide immense value to their audience. Humans are naturally curious, and if you have valuable knowledge to share, the right funnel, strategy, and branding can transform that value into wisdom and wealth. With a well-crafted approach, you can attract and engage students effectively.

What are the best online education channels?

Over the years, we've seen various channels excel for different courses and coaching programs, depending on your stage and product-market fit. However, our best results come from two main environments: Meta (Facebook, Instagram, WhatsApp, Threads) and Google (Gmail, Google Display, Search, YouTube). TikTok is also a powerful platform. Your course or coaching program's success can vary based on whether you're targeting B2B or B2C and the associated pricing.

Is there a minimum commitment budget requested?

We believe in long-term success. Even with a full-stack team and efficient program, you'll need to invest some personal time and commitment to ensure your project's success. Schedule a call with our sales team to get a clear understanding of the costs and what working with us entails.